Monday night, downtown Minneapolisâ new AEG Live-run nightclub the Brick opened with a thud. A sold-out crowd packed the place to see reunited â90s rockers Janeâs Addiction and soon took to social media to complain about being forced to wait outside in the rain only to find poor sightlines, overzealous security and a lack of restrooms once they finally through the doors. Â (The frustration even led to a blog named âThe Brick MN Sucks.â)
This evening, the venueâs general manager e-mailed ticketholders offering them a full refund or a ticket to a future Brick concert. Itâs a bold, but probably necessary, move to help cool some of the negative buzz surrounding the Brick.
Hereâs the full text of the e-mail:
To our customers who attended Janeâs Addiction at The Brick on March 19:
We owe you an apology for the issues you encountered during the show. Live music experiences represent some of the greatest moments of our lives and, this was obviously not one of ours. Our goal in bringing a new music venue to the Twin Cities was to provide fans with the best possible concert experience, and despite a thundering performance from Janeâs Addiction, we know we were unable to achieve this greatness on Monday night.
We have an obligation to make this right for our customers, which is why we are offering all Janeâs Addiction ticket holders the choice of a refund, including service fees, or tickets to an upcoming show of their choice (based on availability).
We are listening to your comments and feedback and are committed to making the necessary changes at The Brick to ensure that your next concert experience will be much more enjoyable.
To receive your refund or tickets to an upcoming show, please e-mail a copy of your ticket(s) and confirmation to email@example.com. Or you may physically mail a copy to:
Attn: Customer Service
111 5th Street North
Minneapolis, MN 55403
Please indicate your choice of refund, or the name of the upcoming show youâd like to attend.
Please feel free to contact me directly at BrickGM@thebrickmn.com with any comments, questions or suggestions about your experience at The Brick. We acknowledge that we have a long way to go to earn back your business and are committed to regaining your trust.