Tuesday, October 4, 2011

It's about time: apple itunes, apple itunes, apple itunes and now this: Apple's 'iTunes in the Cloud' gets European go-ahead

picture of apple itunes - Apple's 'iTunes in the Cloud' gets European go-ahead Apple's 'iTunes in the Cloud' gets European go-ahead

Apple is to announce a European rollout of the music storage service iCloud, with the UK expected to be the first major market outside the US to get authorisation.

Industry sources also indicated that Apple would discontinue the iPod Classic, which launched 10 years ago this month, as it focuses on a new generation of internet-connected devices.

The Apple chief executive, Tim Cook, will announce the rollout in a press conference at the company's Cupertino headquarters on Tuesday, along with theiPhone 5.

The expansion of "iTunes in the Cloud" from the US, where it was made available in the US in June, will allow people who have bought songs from Apple's iTunes Music Store to synchronise them among multiple devices such as PCs, iPhones and iPads via wireless connections. Previously they would have to connect them to a computer and synchronise them.

The technology giant has been locked in negotiations with the four major music groups â€" EMI, Sony, Warner and Universal â€" to seal the "iTunes in the Cloud" deal in time for Tuesday's announcement.

"Apple has been sitting at tables to get this through, as opposed to Amazon and Google who have just been seeing how much they can get away with," said one person with knowledge of Apple's plans. Amazon and Google launched their own "music locker" schemes in the US, letting people store their music online, but there is little evidence that they have seen any broad takeup. Neither service is available outside the US.

The "iTunes in the Cloud" service is part of Apple's broader free iCloud service, which will synchronise users' photos and videos to its servers and allow downloads to registered devices.

The expansion of iCloud marks Apple's biggest European move since the introduction of the iTunes Music Store by Steve Jobs in 2004and the iPhone in November 2007. However, no UK launch is expected yet for iTunes Match, the subscription system by which all of a user's library â€" including songs from CDs or downloaded from filesharing networks, as well as purchased songs â€" can be downloaded to devices.

The expected discontinuation of the "classic" iPod has been expected for some time. Sales of the iPod family â€" consisting of the shuffle, nano, classic and internet-enabled iPod Touch â€" have been dwindling since the beginning of 2009, and the iPod Touch now makes up half of all units shifted. The focus on the internet-enabled Touch, which can also be used to buy and download apps, acts as an "entry point" to Apple's App Store, and as a junior partner to the iPhone.

Apple first unveiled iCloud at its Worldwide Developers Conference in San Francisco on 6 June.

The so-called "cloud-based locker" stores peoples' photos, films and purchased music online so that they can be accessed on a number of devices. It will be tied into new software for Apple devices, called iOS5.

The music aspect of iCloud, called iTunes in the Cloud, has been available only in the US since its launch in June. Legal difficulties that prevents the copying of music files has prevented its launch in the UK, where it is still technically unlawful to store copies of music on an mp3 player.

A UK launch for iCloud began to look more likely in August when the business secretary, Vince Cable, confirmed plans to relax current laws around the copying of music in response to the Hargreaves report.

Major record labels are understood to have privately agreed to "turn a blind eye" to Apple's iCloud player, given the influence of the technology company's music services.

In the US, music fans can pay $24.99 a year for an iCloud service called iTunes Match, which replicates tracks stored on a user's computer with better-quality alternatives in the cloud. Unlike iCloud, iTunes Match is not thought to be introduced outside of the US on Thursday, but will follow at a later date.

Only last week Apple announced that iTunes was now available in all 27 EU member states, after adding 12 more territories on 29 September, including Bulgaria, Cyprus, Czech Republic and Poland.

Sony Music, Warner Music, Universal Music and EMI had not returned a request for comment at the time of publication. Apple declined to comment.

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